Stay On Track With Your Web Marketing Efforts

Beginners in affiliate promotion can be overwhelmed with the vast amount of information. A list of ideas and strategies for starting with affiliate promotion would be extremely beneficial. Continue reading for some great tips to help get you on your way with your new web marketing plan.

When your profits are at a level you are proud of, it’s time to ask your affiliate program for a larger commission. The program should be willing to pay you what you are worth and work to retain you as a productive sales force.

A lot of affiliate marketers get instructions via email, but then keep going back to check them over and over. Consider copying major points from your emails and reading them on a document program such as Microsoft Word. Simply refer to your saved list of jobs to be accomplished and be ready to work.

Affiliate Companies

Make sure that the affiliate companies you use are fair and generous. Stay away from affiliate companies that offer less than 20% of the total profits from the products that you sell. Your efforts will be rewarded with a higher pay if your company is one that recognizes your work.

Affiliate programs are not created equal. Some affiliates have larger product lines, while others have more commission options.

Honesty about his business is one of the most important things a good affiliate marketer knows he must hold onto. Tell people who you are affiliated with. You should also tell them about your site and what it is all about. If visitors do not feel like you are being honest about the affiliations you are a part of, they can just click out of your site and buy straight from the merchant selling the product.

It is important that your readers trust you. When visitors are truly impressed by what you have put together, they are more likely to utilize the referral links when they need the products or services you are promoting.

To maximize your affiliate profits, look for a company that gets a good, high conversion rate. A good benchmark for your conversion ratio is 1%.

The importance of real-time statistics cannot be overstated. They allow the webmaster to see the amount of visitors the site has received, and how many purchases have been made.

You can improve your affiliate promotion success by setting cut off points for customers to make purchases at a special rate. When customers see that the product is only available for a limited time, they may feel a need to buy now before the deal goes away. You can easily generate additional revenue this way.

Affiliate promotion is a powerful, useful tool. Apply these tips today so you can be on your way to successful web marketing!

November 21, 2015 | Category: Business

Checklist before Planning To Outsource Research

As a part of their service provision strategy, organizations are increasingly resorting to outsource research so as to handle effectively the capacity overload and specific research in some areas. This decision to outsource research is also based on the global makeup and the offshoring strategy of these organizations. The aim is to gather new knowledge that is valid to your business needs that will eventually lead to improved processes, products, services or systems that will help in the long run to boost up the sales and profits of the organization.


Factors that Determine Research Outsourcing

Outsourcing Research is a tricky process since the results that are achieved aren’t always in sync with what the client expected, hence not every singe item that is on the list of the parent organization is off shored for research purposes but before you actually research the following factors need to be check listed that help you in taking the decision of outsourcing:

  • The expertise level of the vendor staff:  is the most crucial factor in determining the success of research project because more than often there is a dearth of experienced researchers in these offshore ventures. Researches that involve handling complicated issues should not be sent to new companies and to begin with company descriptions, SEC documents, routine and credit reports should be sent.
  • Need to explore:  the range of activities that are covered by the term ‘research’ and thereby deciding on which activity is to be outsourced and to what degree.
  • Weigh the factors:  in advance that will determine the success of the outsourcing process and a detailed discussion be made on the same before you research.
  • Request Review Duration: is the amount of time that the services staff takes to process each request should be considered before outsourcing.
  • Contract Terms: Although maintaining the contract is essential in any outsourcing agreement but when it comes to outsource research projects, the same becomes all the more necessary. The contract must be negotiated individually because without access to the information sources of the client the outsource company can’t achieve a good research.

Four Perspectives of Outsource Researching

Jee-Nam Lee from Hong Kong who has done extensive and ground breaking study on research outsourcing gives four points of perspective to interpret the earlier outsourcing research and at the same time provide insight into the future research services:

  • Strategy Management: basically revolves around the concerns of formulation and implementation of strategy to realize a desired goal. However the drawback with this perspective is that it doesn’t cover the management of the external environment that has a say in determining the outcome of the outsourced research.
  • Economic Perspective: in this perspective what happens is that the vendor party considers each outsource research project as a separate event disjointed from future communications or more transfer of projects from the client to the vendor. Hence there is lack of an obligation towards each other.
  • Social Perspective: considers that there will be an extensive relationship between the vendor and the client through the research projects. In this relationship more trustworthiness is displayed to make the relationship appear as a dynamic process.
  • Mixed Research: In this perspective research is mixed with other important issues, for instance, a mixing of knowledge management research and outsourcing research. Lee also advocates at this point of time that those who are planning to outsource research in IS should try to mix the same with some other IS topics that are relevant to the study. Moreover he cites that in case of many locations, negotiation systems and group support systems should be used.

The mandate for outsourcing research usually comes from the top most levels of the organization and many of the companies who have already outsourced their research work would prefer doing it again for another set of work provided they would set a different set of expectations and also search for many locations before going for  research. It can be concluded that the concept of outsourcing research isn’t flawed at all but many factors have to be determined and addressed before embarking on such a project.

November 21, 2015 | Category: Business

Practical Suggestions For Creating Competitive Web Marketing Campaigns

Unlike those infomercial get-rich-quick schemes, many people have made serious profits with affiliate promotion. If you learn all about online marketing, you can make it good for you too. The following article will help you make online marketing a success.

Do not take advantage of these cookies, and don’t allow your affiliate partners to do so. This can be an annoyance to visitors. At worst, it may lose important information or transmit viruses and malware.

Make wise and cautious choices in regard to the affiliate links and products that you want to promote on your website. Doing the homework to determine how to organize affiliate links within your website may take a bit of time, but the effort is handsomely rewarded as the profits start to roll in.

Try using paid services like Google Ads for affiliate marketing. Purchased advertisements can more easily target potential customers by using their previous keyword searches to drive them to your site.

Affiliate Companies

Do business with those affiliate companies that provide resource support to their affiliates. Affiliate companies are smart, at least most of them are. They take great care to actively research the most effective types of marketing. Those affiliate companies that share their selling secrets do better in the marketplace. That means better sales for them and higher commissions for you.

There is a lot of money to be made in web marketing, but you must have a great strategy and be innovative to really bring in the bucks. You should have a high as possible rating on search engines. A higher ranking will earn more affiliates and increased profits.

The importance of real-time statistics cannot be overstated. This will let you see the number of visitors that have drifted through your website as well as the number of customers that have purchased items.

In order to have successful marketing, you need to know your clients. Tailor your product range with your visitors’ needs in mind. Determine what factors are driving them to your website. What pages are they spending time reading?

Email Newsletter

You can get better internet marketing results by making your email newsletter valuable enough to its subscribers that people will want to sign up for it. In the late 1990s and early 2000s, people were more welcoming of email from people they didn’t know. However, nowadays people will go to great lengths to avoid receiving spam and unwanted emails. You’ll need to have an email newsletter that is friendly and engaging.

Avoid depending on just a handful of affiliate partners to support your entire marketing campaign. Expand your products and services, so that you have something that would appeal to everyone. A wide range of different affiliates can result in a stable business. You can consider offering more products, so long as you are able to easily manage the ones you already have.

A crucial element of web marketing is obtaining as many backlinks as you can, but it can backfire on you if your visitors feel deceived by inappropriate content. In other words, if a visitor clicks on a “Southwest Airlines deals” link and ends up at your webpage advertising “South Pacific cruise destinations”, then he or she will probably not be willing to do business with your company. This may seem like a good strategy, but it will only make people think your business is dishonest.

You must let your readers know who you are dealing with when it comes to affiliate marketing. Honesty is the key to having a loyal client base. If readers feel that you are dishonest, they may purchase directly from the seller to prevent you from getting referral credit.

Successful affiliate marketing consists of using the most pertinent and relevant information. Always offer the latest and greatest products manufactured by your affiliate partners. Increasing your program’s usability and increasing your ad appeal can be helped with new tools that are continually being created.

100% Commission

Do not assume that a 100% commission program is a scam. On the surface, it may appear to be a ridiculous business model, but check out the program’s policies to see what’s up. Several businesses that propose 100% commission, do it so that they compensate you solely according to the straightforward sale and then retain the subscription income for themselves. You can still make money from these offers, so investigate them instead of moving on to the next offer.

Be honest and let your readers know that you will profit from the affiliate links on your site. If you do not inform your customers of your affiliates it will make them doubt you. If you are upfront and honest right from the start, you will have a better chance to receive repeat customers and sales from your readers.

It is risky to register for a pay per each sale program for affiliate marketing. Although there is high risk involved, it also has the potential to make substantial profits. Do your homework and see whether or not this is something you might be interested in.

Online communities for affiliate marketers are a great resource for finding new tips and strategies. There are a lot of resources available through online forums and communities that will help you find programs, code, and graphics. They also offer advice that can help a new affiliate marketer get started.

This article provides you with tips and advice that you can use to help you establish and improve your affiliate promotion endeavor. Since these techniques have been tested by many others, they are sure to help you out.

November 21, 2015 | Category: Business

The New New York Jews: Unaffiliated, But Not Unengaged

In a study released on May 19th by the National Foundation for Jewish Culture, social researchers Steven M. Cohen and Ari Kelman report that many Jews in their 20’s and 30’s in New York are highly engaged in Jewish life, even though, for the most part, they are not currently affiliated with traditional institutions such as synagogues and Jewish Community Centers.

Funded by a grant from UJA-Federation of New York’s Commission on Jewish Identity and Renewal, “Cultural Events and Jewish Identities” analyzes both the venues and participants in a variety of alternative Jewish performance events in New York City over a six-month period.

Copies of “Cultural Events & Jewish Identities” can be ordered from the National Foundation for Jewish Culture, 330 7th Avenue, 21st Floor, NY, NY 10001, 212-629-0500 or downloaded as a PDF file from:

“The import of this study on Jewish communal policy could be dramatic,” observes Richard Siegel, executive director of the National Foundation for Jewish Culture.  “Most other studies of Jewish identity link affiliation with engagement, as is appropriate for middle-aged and older Jewish adults.  By uncoupling these behaviors, Cohen and Kelman suggest an entirely different strategy for serving the next generation of American Jews.”

Rather than relying exclusively on the traditional institutions – synagogues, JCC’s, federations and Jewish communal organizations – the study suggests greater investment in contemporary Jewish artists, particularly musicians and performance artists, who perform in venues outside the organized Jewish community, such as bars, clubs and alternative performance spaces.

These events are appealing to young Jews, the study reports, because they attract diverse crowds, both Jewish and non-Jewish, and feature “cultural hybridity,” blending Jewish and other idioms, such as Matisyahu’s Hasidic-reggae, Balkan Beatbox’s Central-European dance beats, or the Hip-Hop Hoodios Spanish-Jewish hip hop.  The non-Jewish venues, such as Joe’s Pub, the Slipper Room or the Knitting Factory, provide considerable cultural cache, generational comfort, low entrance barriers, and no expectations for future obligation, all important criteria for this generation when choosing leisure time activities.

The full report also includes a first-ever cultural analysis of the 2000-01 National Jewish Population Survey, as well as a unique breakdown of the “functions” of Jewish cultural engagement.  In brief, analysis of the NJPS shows that “Jewish cultural engagement provides an important link to Jewish life for the intermarried, the geographically remote, the unmarried and the unaffiliated,” the most difficult populations to reach for the organized Jewish community.  The “functions” of Jewish cultural engagement include community-building, networking, challenging the conventional, and serving as a laboratory for new cultural ideas and forms.

Commenting on the study, Cohen and Kelman remarked, “These young adult Jews see organized Jewry as alien, uniform, coercive, and parochial, both socially and culturally. In contrast, cultural events create a new space where they can express themselves Jewishly in ways that are distinctive to their generation. They relish the unpredictable, the freedom to sample and assemble their identities, the presence of all kinds of Jews and non-Jews, and the opportunity to construct a hybrid culture where the Jewish meets the formerly non-Jewish and makes it Jewish again.”

“This study is important because it seeks to understand how young adults interact with and are influenced by arts and culture in a Jewish context, and it affirms that the arts can be a powerful medium for deepening Jewish connections,” said Alisa Rubin Kurshan, UJA-Federation of New York’s senior vice president for strategic planning and organizational resources.  “UJA-Federation commissioned this research because we seek to engage young people in Jewish life through innovative models of programming that foster Jewish connections at a time in life when many young people disaffiliate with the Jewish community. The findings affirm the value of Jewish culture as a means of reaching the unengaged and providing safe spaces for young Jewish adults to explore what being Jewish means to them.”

“The connection between Jewish culture and Jewish identity is a link that we instinctively feel is very strong,” said Scott Shay, chair of UJA-Federation’s Commission on Jewish Identity and Renewal. “However, the entire arena has been woefully under-researched. The study by Steven M. Cohen and Ari Kelman, commissioned by the National Foundation for Jewish Culture with funding from UJA-Federation, is a first step toward shedding light on how the Jewish community can leverage the growing interest among young adults in Jewish culture while not being overbearing,”

Reflecting on the report’s emphasis on the impact of cutting-edge artists, musicians and performers on Jewish identity, Carol Spinner, president of the National Foundation for Jewish Culture, observed that “There is limited support for the creatives whose work impacts on thousands of people over time.”  Noting that “this group needs to be educated, trained and mentored in order to nurture future expressions of Jewish creativity in America,” Spinner commended the UJA-Federation of New York and its Commission on Jewish Identity and Renewal, both on funding this study and on the recent award to a consortium comprised of the NFJC, AvodaArts and JDub Records to initiate an innovative Jewish artists fellowship program.

A symposium on the study is tentatively planned for September 18, 2006, to be convened by the National Foundation for Jewish Culture, in association with UJA-Federation of New York.  Copies of “Cultural Events & Jewish Identities” can be ordered from the National Foundation for Jewish Culture, 330 7th Avenue, 21st Floor, NY, NY 10001, 212-629-0500 or downloaded as a PDF file from.


October 30, 2015 | Category: Blog