So email marketing is your marked territory. This area has three types to emails to be considered, transactional, periodical and sequential emails to be precise. The first deals with sending out of a mail after the completion of a transaction like registration, payment, subscribing or unsubscribing, and delivering password resets. The most common one here is the sending of and email after a successful registration. An important email but is often overlooked in most cases. What you can do to help is making sure that your email contains your company name do that clients know who is mailing them. This welcome and appreciating mail will boost the ego of your customer and leading to gaining their loyalty. Sending periodicals or newsletters to your customers is also important to keep your customer abreast about the happenings of the business. Some pointers would be, maintaining links in the periodical that will direct customers to your page if they wish to visit, or click the unsubscribe option to do away with getting any such mails in the future. Try not to be too pushy and do not send your products and service lists to often to customers. Make sure that the content of these newsletters is relevant to your customer. Sequential mails deal with training and informative pitch mails. For more help on how to engage your clients through mails visitMetrix.com.
Straight to the Inbox
A successful marketer is one who knows how to deal with that dreadful spam folder issue. . Emails sent from a bad address, IP or domain, will never make it to your audiences’ spam folder, let alone their inbox. Here are a few steps that you will need to follow; get a new IP address, revamp your domain and start sending emails from a different address. This ensures your reputation and that the mails reach your clients. Use SPF’s (Sender Policy Framework) and which allows only certain IP addresses to be authorized to send emails using your domain name. Keeping a track of your spam scores will help you know your success or failure rate.
Who is your audience?
Niche or target marketing is yet another tool to a successful business if high conversions and traffic targeting is your territory. Base your niche choice on the responsive nature and spending trend of your target audience. However, consider the following questions, do you know your niche and what is your end goal? Research your choice niche and study the target audience. For inspiration check the newspapers or magazine, junk mailers or even TV commercials. The best way for you to start off would be that you visit Metrix.com, a comprehensive site that caters to your needs and beyond. A simple four step procedure you need to follow is choosing your niche, develop your content, generate traffic and make sales. VisitMetrix.com to get more assistance.