5 Ways to Market Your Restaurant on a Tight Budget

If you’re someone who happens to run your own restaurant, then you know, firsthand, that while it can be a fun type of job to have, it also tends to be very demanding too. Not only do you have to make sure that the food you serve is second-to-none, but the ambiance of the restaurant must be amazing and your level of customer service must be unbeatable too. And in the midst of maintaining all of that, you also have to find creative ways to market your restaurant so that you can stay in business.

So, if you’re looking for some helpful tips on how to draw more people to your restaurant, especially if you’re on a tight budget, we have provided you with five proven ones below:

Honor special days. Just about all of us have found ourselves enjoying lunch or dinner inside of a restaurant and heard some singing in a corner, only to look over and see the staff standing around a table holding a cake as they sing “Happy Birthday”. That said, something that never gets old is observing special days. It’s something that makes your customers feel appreciated for coming to your establishment. So when it comes to birthdays and then holidays like Mother’s Day, Father’s Day, Valentine’s Day and New Year’s Eve, make sure that you consistently do something special. If you do, before long, you’ll be the restaurant that people always come to on those days because they know that they’ll receive the royal treatment.

Host a wine or beer tasting. Something that is a lot of fun for customers, and can also help to promote your restaurant if business is a bit slow is to host a wine or beer tasting. Both of them work well with small and large crowds. Plus, it’s a creative way to market your business too. For more information on how to host one, visit Food Service Warehouse and put “hosting a wine tasting at your restaurant” in the search field.

Promote coupons on social media. Although a lot of restaurants do not think to offer coupons and promo codes for their establishment, that doesn’t mean that they shouldn’t. After all, if there’s one thing that everyone likes receiving, it’s a discount on the things that they pay for. So, if you have a Facebook fan page, Twitter account or even a Pinterest page, offer coupons (and promo codes) from time to time. Social media accounts are free and the offered savings will be sure to get, and keep, people coming into your doors.

Include two-for-one specials. If you are in the process of opening a restaurant and you want to attract more customers, one thing that a consultant company like Gilkey Restaurant Consulting Group may recommend is that you consider offering a two-for-one special once a week. Although initially it may seem like a decision that will cost you money, if customers know that they can get two meals for the price of one, that’s a surefire way to draw more individuals to your restaurant. It’s a win/win for both you and your customers too.

Send out a monthly newsletter. If you don’t already have a newsletter, make sure that you create one. This is a great way to establish a database, update your customers on the things that you have going on and share any upcoming promotions too. For more information on how to create a professional newsletter, visit Constant Contact or Mail Chimp.

November 21, 2015 | Category: Business

Money Making Tips When It Comes To Affiliate Promotion

Affiliate marketing can prove to be quite profitable for those who learn a great deal about it and implement what they learn. Before you get started in internet marketing, take the time to understand how to make your business profitable. This article will guide you in the right direction.

Try to see how affiliated companies track outside orders. Some companies allow orders to be made my mail or phone. Those orders are only connected to an affiliate ID if actively mentioned. In these scenarios, you could miss out on commissions.

When you are going into affiliate promotion, you need to find affiliates that will give you products to sell. If you can have agreements with many different affiliate networks, you will have more lines of income coming in. Make sure that you do research on the different affiliate groups that you are considering. You want to make sure you are comfortable working with them and their products.

To make the most out of online marketing, keep only the programs that are making you the most money. Do a regular checkup on how your various affiliates are performing relative to each other. You can remove the affiliates that are under performing and utilize that space to give a new, more profitable affiliate a chance.

A lot of affiliate marketers get instructions via email, but then keep going back to check them over and over. To minimize time spent mucking around you email, take the high points of each email and paste them to your favorite text editor or word processor. This is a great way to save time and be organized.

Be sure to inquire about payment options different affiliate companies use. Some companies require you reach a minimum amount before they will send you your money by check, while others offer direct payments to your bank. Some have options like AlertPay or PayPal.

Keep your target audience and your affiliate promotion goals in mind when you choose your affiliate partners. This helps you also build traffic and a better understanding of who your audience is.

Start with google ads and other paid advertising to optimize your affiliate programs. Purchasing ad space will help you gain sales and will get more people to your site.

There should always be honesty in affiliate promotion. Describe to your users the purpose of your site and reveal all affiliations. If visitors think you are trying to hide your affiliate ties, they can just go to the retailer’s site to buy them item, which means you get no commission.

It is vital to see statistics for your site in real time. These statistics let you observe the amount of traffic on your website and see how many customers have purchased items.

Offering a product for only a limited amount of time can be an effective internet marketing strategy. When customers see they may not be able to get their hands on a product later, they might just jump on it. This approach is likely to render a greater amount of sales.

Show your readers that you are not hiding who you have affiliations with. Your honesty will be appreciated, and your readers will be more likely to click on your affiliate advertisements.

Trivia Question

A trick with using banner ads is to have a trivia question that the user must go to your site to learn the answer to. Many readers will be driven crazy needing to know the answer. You can make your banner even more tempting by tying a special offer to the trivia question.

If you take the time to plan your next move and keep these tips in mind, you are going to see the positive outcome that you were hoping for when you decided to get involved. So make a action plan – including these tips – and get to work!

November 21, 2015 | Category: Business

Big Data Requires Testing the Data Warehouse

Everywhere you look, you see the term “Big Data.”  Marketing, human resources, operations and, seemingly, every other function within business will rely on big data to make fact-based decisions in the future.  While the jury is still out on what the term means for each function, it is clear that rapidly dropping costs in computing power and memory are making it much easier to track and analyze all kinds of data to facilitate predictive modeling.  Even the NSA is trying to take advantage of big data to monitor electronic communications to predict and stop terrorist activities.  Behind the big data concept are powerful computer programs that try to make sense of the data.  One of the precursors to ensuring these programs work properly is to perform data warehouse testing.

Until only a few years ago, a testing team had to develop testing criteria and business cases manually, then take test data samples from production data. It was labor, time and capital intensive.  Today, there are automated testing programs that enable a non-technical person to define the business value of each test result so that automated programs can focus on tests that make the biggest difference to the functionality of the program.

In addition, the automated testing programs allow for the creation of synthetic data for testing the data warehouse.  Automated testing using synthetic data is particularly useful in highly regulated industries, such as banking and insurance.  Your team can set specific test cases that meet regulatory requirements and maintain the results of those tests to show to regulators upon request.

The latest automated testing schemes allow you to focus on the business rules that govern your data warehouse.  They allow non-technical people to use plain-English to define tests based on these business rules.   They can then run the tests using automation, allowing technical staff to focus on other tasks.

Big data is now easier to analyze with automated data warehouse testing.

November 21, 2015 | Category: Business

Working with Recycling Services to Plan a Kids and Teens Green Summer Project

A great way for kids and teens to go green during the summer is by participating in an eco-drive and working with recycling services. It’s a simple and fun summer activity that can help them earn extra cash, while learning more about recycling.

Materials That Can Be Recycled

There are a lot of scrap materials that can be sold to recycling centers. Most consumer electronics fetch a good price from such facilities. Used soda cans are also great to collect because they are made from aluminum, a metal that can be 100% recycled. Soda cans are also very abundant and can be easily donated by neighbors and friends.

Getting the Help of Parents

The first step to starting this kind of project should always be with parents guiding their kids. From speaking with neighbors to coordinating with recycling facilities, parents should be present to help their children organize everything. While parents are there to support their children, they should allow their kids to be in charge and, in the process, gain some organizational skills.

Setting Up a Collection Box

This is where donations from other people will be placed. A collection box can be installed at the local community center, park, or school. Places that can be accessible to most people are ideal spots to set up a donation box. Don’t forget to include a sign that clearly states what materials are being asked for and what the project is all about. This way, there is less chance that scrap that can’t be recycled ends up in the collection box.

Then, at the end of summer, when a substantial amount of material has been donated, it’s all a matter of sorting the collected scrap and taking it to the participating recycling center. Parents and their children can learn more about recycling services by elginrecycling.com on the Internet.

November 21, 2015 | Category: Business

E-tools to a successful business

So email marketing is your marked territory. This area has three types to emails to be considered, transactional, periodical and sequential emails to be precise. The first deals with sending out of a mail after the completion of a transaction like registration, payment, subscribing or unsubscribing, and delivering password resets. The most common one here is the sending of and email after a successful registration. An important email but is often overlooked in most cases. What you can do to help is making sure that your email contains your company name do that clients know who is mailing them. This welcome and appreciating mail will boost the ego of your customer and leading to gaining their loyalty. Sending periodicals or newsletters to your customers is also important to keep your customer abreast about the happenings of the business. Some pointers would be, maintaining links in the periodical that will direct customers to your page if they wish to visit, or click the unsubscribe option to do away with getting any such mails in the future. Try not to be too pushy and do not send your products and service lists to often to customers. Make sure that the content of these newsletters is relevant to your customer. Sequential mails deal with training and informative pitch mails. For more help on how to engage your clients through mails visitMetrix.com.

Straight to the Inbox

A successful marketer is one who knows how to deal with that dreadful spam folder issue.  .  Emails sent from a bad address, IP or domain, will never make it to your audiences’ spam folder, let alone their inbox. Here are a few steps that you will need to follow; get a new IP address, revamp your domain and start sending emails from a different address. This ensures your reputation and that the mails reach your clients. Use SPF’s (Sender Policy Framework) and which allows only certain IP addresses to be authorized to send emails using your domain name. Keeping a track of your spam scores will help you know your success or failure rate.

Who is your audience?

Niche or target marketing is yet another tool to a successful business if high conversions and traffic targeting is your territory. Base your niche choice on the responsive nature and spending trend of your target audience. However, consider the following questions, do you know your niche and what is your end goal? Research your choice niche and study the target audience. For inspiration check the newspapers or magazine, junk mailers or even TV commercials. The best way for you to start off would be that you visit Metrix.com, a comprehensive site that caters to your needs and beyond. A simple four step procedure you need to follow is choosing your niche, develop your content, generate traffic and make sales. VisitMetrix.com to get more assistance.

November 21, 2015 | Category: Business

OLX India – The Best Place to Buy and Sell Your Products Online

If you’re planning to sell your cars, bikes along with other electronic appliances like television, mobile phone devices, music system or maybe you were interested in buying any second-hand item or in case you needed to rent your shop, home then OLX is the thing that you will need.OLX India is usually an internet company, the OLX website hosts free user-generated classified advertisements for urban communities all over the world and offers discussion forums sorted by various topics. The entire process of selling, renting or buying seriously isn’t very tough regarding OLX. It requires few couple of points.

The starting is by using creating an ID on Olx whereby it is possible to post your advertisement or manage it. And a great deal more you can pick the City from which you desired to purchase stuffs. It can be greatly recommended a great account on Olx and also the reference email account really should be valid for the reason that account info one enters while registering in Olx, will likely be proceeded by Olx while performing any selling or buying and your all information is going to be sent and then to your reference email account.

Browsing and viewing the items can be quite simple and reliable. All the various streams like of  Bikes, Phones, Cars, etc. are arranged in great manner in order that everybody can search its relevant product in accordance with brand, price, status and quickly.

Post your Ads to trade anything

If you liked one’s product you may directly contact him by opening his product stream and write to him. And if you’re interested to promote all of your commodity you’ll need to build a poster and you’ve got to provide its title very cleverly in order that it are going to be indexed by the search if an individual searches it. Like let’s say you sell your Fastrack Watch then write its detailed information to put it briefly “2013 Fastrack Bikers Watch with new style”. And you can even add full description to the product you desired you to sell/listing, there isn’t a word limit so you can mention everything in regards to the product its condition, warranty and all of depending around the product you sell.

The best Online Indian mart the place you sell, rent or buy easily and absolutely very vastly. Is it doesn’t free add service which is successful therefore you should wait much concerning the reply to your posted stuff. You can travel to Olx.in and post your stuff adds with little thinking.

The Service

OLX works very fast and there are few features that will make OLX stay ahead of the group like:

  • Designing ads, couldn’t have got easier with all the options easily accessible and told you
  • My OLX lets you control your entire stuff effortlessly
  • Specially optimized for your cellular telephone
  •  Available in 40 languages so choose foreign languages and get started

Moreover brilliant is the fact that the categories are perfect. There are plenty of categories which range from Cell phones to Jobs & Service so whatever you decide and are offering to you or want can there be.

Another brilliant feature is perhaps you can browse by cities or states. Will help you steer clear of the hassles of shipping and stuff and you may easily sell or purchase the product or service inside a meeting.

OLX also provides you with applications for all you popular cellular telephone OS like iOS, Windows Phone, Android , Blackberry and Symbian.

Despite the fact that doesn’t possess the app accessible to your phone; you can certainly access OLX using m.olx.in and access the many ads with the pictures and details and also have their TVC ads at Youtube channel right here Follow us on YouTube.

How Did OLX ensure it is BIG? The Ad Campaigns

OLX was already powered with brilliant features which could easily make them famous but to make certain they achieve the more their target audience, they joined inside Digital Media in June 2011 and started telecasting some really innovative and catchy ads in promoting their site using the catchy tagline of Where Buyers meet Sellers. Checkout the provided several ads below.

The above mentioned funny advertisement shows how people use OLX to stay ahead in competition with, in cases like this, their neighbors. Such funny ads have always attracted the eyeballs of the audience who have eventually resulted in goodness for OLX.


Considering the innovative advertisements and the amazing features, OLX makes it and OLX has created it easier for you to log on to purchase & sell things. So, you have something to promote/sell or you want to buy something from online? Just move on to OLX.in and get started with few clicks away.

November 21, 2015 | Category: Business

Stay On Track With Your Web Marketing Efforts

Beginners in affiliate promotion can be overwhelmed with the vast amount of information. A list of ideas and strategies for starting with affiliate promotion would be extremely beneficial. Continue reading for some great tips to help get you on your way with your new web marketing plan.

When your profits are at a level you are proud of, it’s time to ask your affiliate program for a larger commission. The program should be willing to pay you what you are worth and work to retain you as a productive sales force.

A lot of affiliate marketers get instructions via email, but then keep going back to check them over and over. Consider copying major points from your emails and reading them on a document program such as Microsoft Word. Simply refer to your saved list of jobs to be accomplished and be ready to work.

Affiliate Companies

Make sure that the affiliate companies you use are fair and generous. Stay away from affiliate companies that offer less than 20% of the total profits from the products that you sell. Your efforts will be rewarded with a higher pay if your company is one that recognizes your work.

Affiliate programs are not created equal. Some affiliates have larger product lines, while others have more commission options.

Honesty about his business is one of the most important things a good affiliate marketer knows he must hold onto. Tell people who you are affiliated with. You should also tell them about your site and what it is all about. If visitors do not feel like you are being honest about the affiliations you are a part of, they can just click out of your site and buy straight from the merchant selling the product.

It is important that your readers trust you. When visitors are truly impressed by what you have put together, they are more likely to utilize the referral links when they need the products or services you are promoting.

To maximize your affiliate profits, look for a company that gets a good, high conversion rate. A good benchmark for your conversion ratio is 1%.

The importance of real-time statistics cannot be overstated. They allow the webmaster to see the amount of visitors the site has received, and how many purchases have been made.

You can improve your affiliate promotion success by setting cut off points for customers to make purchases at a special rate. When customers see that the product is only available for a limited time, they may feel a need to buy now before the deal goes away. You can easily generate additional revenue this way.

Affiliate promotion is a powerful, useful tool. Apply these tips today so you can be on your way to successful web marketing!

November 21, 2015 | Category: Business

Checklist before Planning To Outsource Research

As a part of their service provision strategy, organizations are increasingly resorting to outsource research so as to handle effectively the capacity overload and specific research in some areas. This decision to outsource research is also based on the global makeup and the offshoring strategy of these organizations. The aim is to gather new knowledge that is valid to your business needs that will eventually lead to improved processes, products, services or systems that will help in the long run to boost up the sales and profits of the organization.


Factors that Determine Research Outsourcing

Outsourcing Research is a tricky process since the results that are achieved aren’t always in sync with what the client expected, hence not every singe item that is on the list of the parent organization is off shored for research purposes but before you actually research the following factors need to be check listed that help you in taking the decision of outsourcing:

  • The expertise level of the vendor staff:  is the most crucial factor in determining the success of research project because more than often there is a dearth of experienced researchers in these offshore ventures. Researches that involve handling complicated issues should not be sent to new companies and to begin with company descriptions, SEC documents, routine and credit reports should be sent.
  • Need to explore:  the range of activities that are covered by the term ‘research’ and thereby deciding on which activity is to be outsourced and to what degree.
  • Weigh the factors:  in advance that will determine the success of the outsourcing process and a detailed discussion be made on the same before you research.
  • Request Review Duration: is the amount of time that the services staff takes to process each request should be considered before outsourcing.
  • Contract Terms: Although maintaining the contract is essential in any outsourcing agreement but when it comes to outsource research projects, the same becomes all the more necessary. The contract must be negotiated individually because without access to the information sources of the client the outsource company can’t achieve a good research.

Four Perspectives of Outsource Researching

Jee-Nam Lee from Hong Kong who has done extensive and ground breaking study on research outsourcing gives four points of perspective to interpret the earlier outsourcing research and at the same time provide insight into the future research services:

  • Strategy Management: basically revolves around the concerns of formulation and implementation of strategy to realize a desired goal. However the drawback with this perspective is that it doesn’t cover the management of the external environment that has a say in determining the outcome of the outsourced research.
  • Economic Perspective: in this perspective what happens is that the vendor party considers each outsource research project as a separate event disjointed from future communications or more transfer of projects from the client to the vendor. Hence there is lack of an obligation towards each other.
  • Social Perspective: considers that there will be an extensive relationship between the vendor and the client through the research projects. In this relationship more trustworthiness is displayed to make the relationship appear as a dynamic process.
  • Mixed Research: In this perspective research is mixed with other important issues, for instance, a mixing of knowledge management research and outsourcing research. Lee also advocates at this point of time that those who are planning to outsource research in IS should try to mix the same with some other IS topics that are relevant to the study. Moreover he cites that in case of many locations, negotiation systems and group support systems should be used.

The mandate for outsourcing research usually comes from the top most levels of the organization and many of the companies who have already outsourced their research work would prefer doing it again for another set of work provided they would set a different set of expectations and also search for many locations before going for  research. It can be concluded that the concept of outsourcing research isn’t flawed at all but many factors have to be determined and addressed before embarking on such a project.

November 21, 2015 | Category: Business

Practical Suggestions For Creating Competitive Web Marketing Campaigns

Unlike those infomercial get-rich-quick schemes, many people have made serious profits with affiliate promotion. If you learn all about online marketing, you can make it good for you too. The following article will help you make online marketing a success.

Do not take advantage of these cookies, and don’t allow your affiliate partners to do so. This can be an annoyance to visitors. At worst, it may lose important information or transmit viruses and malware.

Make wise and cautious choices in regard to the affiliate links and products that you want to promote on your website. Doing the homework to determine how to organize affiliate links within your website may take a bit of time, but the effort is handsomely rewarded as the profits start to roll in.

Try using paid services like Google Ads for affiliate marketing. Purchased advertisements can more easily target potential customers by using their previous keyword searches to drive them to your site.

Affiliate Companies

Do business with those affiliate companies that provide resource support to their affiliates. Affiliate companies are smart, at least most of them are. They take great care to actively research the most effective types of marketing. Those affiliate companies that share their selling secrets do better in the marketplace. That means better sales for them and higher commissions for you.

There is a lot of money to be made in web marketing, but you must have a great strategy and be innovative to really bring in the bucks. You should have a high as possible rating on search engines. A higher ranking will earn more affiliates and increased profits.

The importance of real-time statistics cannot be overstated. This will let you see the number of visitors that have drifted through your website as well as the number of customers that have purchased items.

In order to have successful marketing, you need to know your clients. Tailor your product range with your visitors’ needs in mind. Determine what factors are driving them to your website. What pages are they spending time reading?

Email Newsletter

You can get better internet marketing results by making your email newsletter valuable enough to its subscribers that people will want to sign up for it. In the late 1990s and early 2000s, people were more welcoming of email from people they didn’t know. However, nowadays people will go to great lengths to avoid receiving spam and unwanted emails. You’ll need to have an email newsletter that is friendly and engaging.

Avoid depending on just a handful of affiliate partners to support your entire marketing campaign. Expand your products and services, so that you have something that would appeal to everyone. A wide range of different affiliates can result in a stable business. You can consider offering more products, so long as you are able to easily manage the ones you already have.

A crucial element of web marketing is obtaining as many backlinks as you can, but it can backfire on you if your visitors feel deceived by inappropriate content. In other words, if a visitor clicks on a “Southwest Airlines deals” link and ends up at your webpage advertising “South Pacific cruise destinations”, then he or she will probably not be willing to do business with your company. This may seem like a good strategy, but it will only make people think your business is dishonest.

You must let your readers know who you are dealing with when it comes to affiliate marketing. Honesty is the key to having a loyal client base. If readers feel that you are dishonest, they may purchase directly from the seller to prevent you from getting referral credit.

Successful affiliate marketing consists of using the most pertinent and relevant information. Always offer the latest and greatest products manufactured by your affiliate partners. Increasing your program’s usability and increasing your ad appeal can be helped with new tools that are continually being created.

100% Commission

Do not assume that a 100% commission program is a scam. On the surface, it may appear to be a ridiculous business model, but check out the program’s policies to see what’s up. Several businesses that propose 100% commission, do it so that they compensate you solely according to the straightforward sale and then retain the subscription income for themselves. You can still make money from these offers, so investigate them instead of moving on to the next offer.

Be honest and let your readers know that you will profit from the affiliate links on your site. If you do not inform your customers of your affiliates it will make them doubt you. If you are upfront and honest right from the start, you will have a better chance to receive repeat customers and sales from your readers.

It is risky to register for a pay per each sale program for affiliate marketing. Although there is high risk involved, it also has the potential to make substantial profits. Do your homework and see whether or not this is something you might be interested in.

Online communities for affiliate marketers are a great resource for finding new tips and strategies. There are a lot of resources available through online forums and communities that will help you find programs, code, and graphics. They also offer advice that can help a new affiliate marketer get started.

This article provides you with tips and advice that you can use to help you establish and improve your affiliate promotion endeavor. Since these techniques have been tested by many others, they are sure to help you out.

November 21, 2015 | Category: Business