5 Ways to Market Your Restaurant on a Tight Budget

If you’re someone who happens to run your own restaurant, then you know, firsthand, that while it can be a fun type of job to have, it also tends to be very demanding too. Not only do you have to make sure that the food you serve is second-to-none, but the ambiance of the restaurant must be amazing and your level of customer service must be unbeatable too. And in the midst of maintaining all of that, you also have to find creative ways to market your restaurant so that you can stay in business.

So, if you’re looking for some helpful tips on how to draw more people to your restaurant, especially if you’re on a tight budget, we have provided you with five proven ones below:

Honor special days. Just about all of us have found ourselves enjoying lunch or dinner inside of a restaurant and heard some singing in a corner, only to look over and see the staff standing around a table holding a cake as they sing “Happy Birthday”. That said, something that never gets old is observing special days. It’s something that makes your customers feel appreciated for coming to your establishment. So when it comes to birthdays and then holidays like Mother’s Day, Father’s Day, Valentine’s Day and New Year’s Eve, make sure that you consistently do something special. If you do, before long, you’ll be the restaurant that people always come to on those days because they know that they’ll receive the royal treatment.

Host a wine or beer tasting. Something that is a lot of fun for customers, and can also help to promote your restaurant if business is a bit slow is to host a wine or beer tasting. Both of them work well with small and large crowds. Plus, it’s a creative way to market your business too. For more information on how to host one, visit Food Service Warehouse and put “hosting a wine tasting at your restaurant” in the search field.

Promote coupons on social media. Although a lot of restaurants do not think to offer coupons and promo codes for their establishment, that doesn’t mean that they shouldn’t. After all, if there’s one thing that everyone likes receiving, it’s a discount on the things that they pay for. So, if you have a Facebook fan page, Twitter account or even a Pinterest page, offer coupons (and promo codes) from time to time. Social media accounts are free and the offered savings will be sure to get, and keep, people coming into your doors.

Include two-for-one specials. If you are in the process of opening a restaurant and you want to attract more customers, one thing that a consultant company like Gilkey Restaurant Consulting Group may recommend is that you consider offering a two-for-one special once a week. Although initially it may seem like a decision that will cost you money, if customers know that they can get two meals for the price of one, that’s a surefire way to draw more individuals to your restaurant. It’s a win/win for both you and your customers too.

Send out a monthly newsletter. If you don’t already have a newsletter, make sure that you create one. This is a great way to establish a database, update your customers on the things that you have going on and share any upcoming promotions too. For more information on how to create a professional newsletter, visit Constant Contact or Mail Chimp.

November 21, 2015 | Category: Business | Tag: